Many researchers are concerned about the generalize-ability of their research findings in cross-cultural, cross-national settings. Many pursue research topics in a single national environment and wonder if their research results would be confirmed in different contexts.
A small number of researchers from a variety of countries, whose major research interests focus on the internationalization of firms and export behavior, have decided to collaborate in future projects. With the leadership of Professor S. Tamer Cavusgil MSU-CIBER Executive Director, and Professor Catherine N. Axinn of Ohio University, these colleagues have formed a loose research alliance known as the Consortium for International Marketing Research (CIMaR).
The consortium members have agreed to undertake joint research projects in order to make significant contributions to the knowledge and practice of international marketing. The extent of collaboration includes:
- development of research agendas
- conceptualization and construct development
- instrument design, and data collection
- analysis and jointly-authored works
CIMaR members also meet at professional meetings such as the Academy of International Business (AIB) and the American Marketing Association (AMA), and extend invitations to visit each other's campus.
Membership of this collaborative research group has grown from less than a dozen to more than 40 distinguished scholars around the globe.
